Welcome to BENCHY! 💜

In our jobs and fields of expertise, we are often required to hyper-focus.

Deeper knowledge is crucial and challenging—how can we keep our thinking constantly fresh? Who hasn't experienced “writer's block” during work hours? It's part of BENCHY's DNA to believe that the more diverse our overall references are, the better outcomes we will have in our own domains.

✨That is why we compare to inspire✨

In the kitchen, tasting the same recipe made with different ingredients helps us create better dishes. In outdoor painting, comparing each brushstroke to the sky transforms the quality and realism of what we see on the canvas.

BENCHY was created to expand our references.

A monthly newsletter that seeks to amaze by showing how similar problems can be solved with different approaches. Technology, product, and content marketing are at the core of our comparative approach.

Our objective is to expand inspiration by looking at different solutions. Our idea is about uncovering unique perspectives within similar areas that can reshape our approach within our own fields of expertise.

📩 Got suggestions or topics you'd like to see? Share your thoughts with us—we'd love to hear from you: benchy@feedthealien.com.

💜 BENCHY is created and written by Artur Tilieri →

Hey there! I'm a Content, Marketing, and Product executive with 18+ years of experience. I’ve worked across industries—from gaming to streaming—for brands like Warner, CNN, HBO Max, Cartoon Network, Adult Swim, Unilever, and Nestlé. Nowadays, I live in Brazil, studying for a Master's that bridges AI and creativity, and I’m the founder and executive director of a consultancy known as Feed the Alien. Add me on LinkedIn, and let’s grab a cup of expensive coffee! (can't avoid them ☕)

BENCHY is a newsletter born out of Feed the Alien consultancy and agency, check us out at www.feedthealien.com. All images are AI, all text is human, with flaws as we like it. From Human to Humans, ALWAYS.